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Speed to Market is now more important than Cost

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Using Airfreight to Improve your Speed to Market

Trends used to follow two seasons: Spring/Summer and Fall/Winter.

Now they change weekly, with as many as 52 ‘micro-seasons’ per year. Anticipating ever-changing demand and ensuring the latest colours, designs and accessories are moved at the right time can be a logistical nightmare.

There are many challenges to STM – missed deliveries from down the supply chain, delays at the manufacturer, international trade issues and mother nature can all contribute to delays into store

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