Importers of Indian goods encouraged to plan ahead
Diwali, the happiest and grandest celebration in India, signifies the start of the Hindu New Year. It celebrates the victory of good over evil, brightness over darkness.
Literally the festival of lights, Diwali is celebrated by illuminating the whole country with small clay lamps (diyas) and candles, with fireworks being set off everywhere.
Diwali is derived from the Sanskrit words dipa (“light” or “lamp”) and avali (“series, line, row”). Dipavali or Deepavalli thus means a series of lights. A variation of spelling and pronunciation depends on the diverse languages of India, where the popular variation is Diwali.
Diwali is a five day festival that usually falls in October or November, depending on the cycle of the moon. This year Diwali begins on October 21st 2014.
The main festivities take place on the third day and the fourth day is celebrated as New Year’s Day. The fifth and last day is celebrated by family getting together, sharing food, and honouring the bond between them.
Diwali is an important celebration for Hindus and is celebrated all over India, with exception to the state of Kerala where the festival is not widely celebrated. According to IMRB, market research firm in India, 91% of Indians celebrate Diwali, making it the biggest celebration in the country.
The grand celebration creates an opportunity for retailers and consumer goods producers to increase sales domestically. Factories and manufacturers typically double their output in the weeks and months prior to Diwali, as both local and export spending increases prior to the festival.
Planning for surge in demand
Within India, logistics service providers usually see an increase in volumes prior to the Diwali season, with a surge in movement of apparel, consumer goods and automobiles.
The textile and clothing industry for instance, where India is a significant player, boost output in the weeks leading up to Diwali, as export demands increase dramatically. To allow for this surge in demand and possible backlog, importers of Indian manufactured goods are encouraged to plan ahead to minimise possible delays.
Talk to Magellan Logistics today to plan your Indian imported goods shipments in advance.