Why aren’t you listening to me?: Poor strategic fit with your logistics provider is a recipe for disaster
As much as they want to, your logistics partner sometimes just doesn’t have the right services, expertise and contracts in place to meet your needs. If your origin ports, modes and destinations don’t align with their coverage, they can’t provide an optimal service. In other words, they just can’t do what you keep asking them to do. It’s simply a bad match between your business goals and the operational competencies of your logistics partner.
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